Executive Leadership Development

Communication Pre-Conference

Telling Your Story: 101

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Date & Time:      Tuesday, August 25, 2020,  12:55 to 3:30pm on Zoom

Training Event:  Telling Your Story: 101

A well-defined public relations program is an essential component of an organization’s reputation-building toolbox. Why essential? Public relations protects reputation, contributes to creating awareness and fostering understanding in addition to deepening relationships among audiences of importance. Today’s 24/7 multi-media news cycle requires an organization to understand how to tell its story in a timely, clear, compelling and on-message manner. Understanding the role that journalists play and what makes news is key. This workshop will cover topics pertaining to communications preparation, planning for and securing media coverage, thinking like a journalist, interview road rules, the spokesperson’s role, and the advantages of executive visibility.

Schedule

12:55 to 1:00 pm - Pre-Conference Introduction by Iowa Total Care

1:00 to 3:30 pm - Training

Presenter: Jeanne Carpenter from Perception INK.

Investment: $149

About the Presenter:

Jeanne founded Perception INK in 2007 as a public relations, executive visibility and corporate marketing consultancy. Previously, Jeanne was Executive Vice President and Director of Public Relations at the Minneapolis advertising firm Preston Kelly.  Prior, Jeanne held the position of Senior Vice President at the Minneapolis office of international public relations firm Weber Shandwick.  Earlier years in management were spent in Community Relations and Advertising at the Star Tribune.

Jeanne’s clients have ranged from start-ups to Fortune 100 companies. She has shared client stories across multiple platforms and through local, regional and national media placements that have included Good Morning America, the TODAY show, CBS Evening News, NBC Nightly News, the New York Times and USA Today. She has worked with clients on crisis and reputation management issues, crisis preparation and planning, messaging, media management, and spokesperson training. 

Jeanne is a past president of the Minnesota Advertising Federation and a recipient of its Paul Foss Award for contributions to the industry and community. Pro bono clients currently include Crescent Cove, the Midwest’s first independent pediatric hospice and respite home.