Executive Leadership Development Series

IACP members have requested executive-level training opportunities and they are now available. Introducing the Executive Leadership Development Series designed to help leaders further their skills in a variety of relevant industry subjects. By delving into additional leadership experience and knowledge, these executives will be able to invest even more into their teams. Join subject matter experts in a day of executive-level training and stay current with quality service. 

COST: Each event is $149 
OPEN TO: ALL members of your C-Suite, not just CEOs and Executive Directors 

Registration is now open. 

Communication Pre-Conference

Telling Your Story: 101

PRESENTED BY JEANNE CARPENTER FROM PERCEPTION INKleadership and learning are indispensable Tuesday, August 25, 2020, 12:55 to 4:00 PM on ZOOM

A well-defined public relations program is an essential component of an organization's reputation-building toolbox. Why essential? Public relations protects reputation, contributes to creating awareness and fostering understanding in addition to deepening relationships among audiences of importance. Today's 24/7 multi-media news cycle requires that an organization understand the how to tell its story in a timely, clear, compelling and on-message manner. Understanding what makes news and the role journalists play is also key.

This Workshop Will Cover:
  • Communications Preparation
  • Planning For and Securing Media Coverage
  • Thinking Like a Journalist
  • Interview Road Rules
  • The Spokesperson's Role
  • Advantages of Executive Visibility



1:00 – 4:00 PM: TRAINING

Investment: $149



About the Presenter:

Jeanne founded Perception INK in 2007 as a public relations, executive visibility and corporate marketing consultancy. Previously, Jeanne was Executive Vice President and Director of Public Relations at the Minneapolis advertising firm Preston Kelly.  Prior, Jeanne held the position of Senior Vice President at the Minneapolis office of international public relations firm Weber Shandwick.  Earlier years in management were spent in Community Relations and Advertising at the Star Tribune.

Jeanne works with clients to help develop and tell timely and newsworthy stories to reach and engage audiences of importance. She has placed client stories across multiple communications platforms, including local, regional and national media placements that have included: Good Morning America, the TODAY show, CBS Evening News, NBC Nightly News, the New York Times and USA Today.

Jeanne is a past president of the Minnesota Advertising Federation and a recipient of its Paul Foss Award for contributions to the industry and community. Pro bono clients currently include Crescent Cove, the Midwest’s first - and nation's third - independent pediatric hospice and respite home. In May 2019, the New York Sunday Magazine shared Crescent Cove's story, which demonstrated the need for homes of this nature to serve children with life-limiting illnesses and the families who love them.