Crisis Communication Pre-Conference
Date & Time: Tuesday, August 25, 2020 10am to 3:30pm
Training Event: Crisis Communications Training: When ‘No Comment’ is Not the Answer
Location: Scheman, Iowa State University
An organization’s crisis can occur at lightning speed in today’s multi-channel media environment. When it does, it can be a period of internal chaos, sleepless nights, and finger-pointing. Today’s leaders understand that they can no longer sit back and assess the situation. Being prepared is essential. Anticipation, planning, and practice can mean the difference between a situation with short-term impact and a public relations disaster with lasting repercussions. The IACP workshop will demonstrate how effective crisis communication contributes to maintaining trust, inspiring consumer confidence and preserving reputation.
Workshop content will include:
- Introduction to Crisis Management
- What is a crisis?
- How do you know when it’s a crisis?
- Crisis Management Program
- Establishing an internal team
- Creating a plan
- Before, During and After: Holistic Crisis Management
- Anticipate and assess
- Prepare to speak with media
- Respond, Recover, Review
Schedule:
9:30am to 10am - Registration
10 am to 12 pm – Welcome & Training
12 pm to 12:30 pm - Lunch (included in the registration fee.)
1:00 pm to 3:30 pm - Training
Presenter: Jeanne Carpenter from Perception INK.
Cost:
$149 - Lunch is included in the registration fee.
Event Location: Hilton Garden Inn, 8600 Northpark Dr, Johnston, IA 50131
Event Date: April 16, 2020
Description:
Crisis Communications Training: When ‘No Comment’ is Not the Answer
An organization’s crisis can occur at lightning speed in today’s multi-channel media environment. When it does, it can be a period of internal chaos, sleepless nights, and finger-pointing. Today’s leaders understand that they can no longer sit back and assess the situation. Being prepared is essential. Anticipation, planning, and practice can mean the difference between a situation with short-term impact and a public relations disaster with lasting repercussions. The IACP workshop will demonstrate how effective crisis communication contributes to maintaining trust, inspiring consumer confidence and preserving reputation.
Workshop content will include:
- Introduction to Crisis Management
- What is a crisis?
- How do you know when it’s a crisis?
- Crisis Management Program
- Establishing an internal team
- Creating a plan
- Before, During and After: Holistic Crisis Management
- Anticipate and assess
- Prepare to speak with media
- Respond, Recover, Review
Schedule:
- 9:00am to 9:30am - Registration
- 9:30am to 9:45am - Welcome
- 9:45am to 12pm - Training
- 12pm to 1:00pm - Lunch (Is included in the registration fee.)
- 1:00pm to 3:00pm - Training
About the Presenter:
Jeanne founded Perception INK in 2007 as a public relations, executive visibility and corporate marketing consultancy. Previously, Jeanne was Executive Vice President and Director of Public Relations at the Minneapolis advertising firm Preston Kelly. Prior, Jeanne held the position of Senior Vice President at the Minneapolis office of international public relations firm Weber Shandwick. Earlier years in management were spent in Community Relations and Advertising at the Star Tribune.
Jeanne’s clients have ranged from start-ups to Fortune 100 companies. She has shared client stories across multiple platforms and through local, regional and national media placements that have included Good Morning America, the TODAY show, CBS Evening News, NBC Nightly News, the New York Times and USA Today. She has worked with clients on crisis and reputation management issues, crisis preparation and planning, messaging, media management, and spokesperson training.
Jeanne is a past president of the Minnesota Advertising Federation and a recipient of its Paul Foss Award for contributions to the industry and community. Pro bono clients currently include Crescent Cove, the Midwest’s first independent pediatric hospice and respite home.
